Golf Fix instructor joins Shot Scope as brand ambassador

Golf technology firm joins forces with leading US coach golf for brand ambassador partnership

Leading US golf coach Devan Bonebrake has formed a commercial partnership with Shot Scope
Leading US golf coach Devan Bonebrake has formed a commercial partnership with Shot Scope

DMD and shot tracking brand Shot Scope has signed golf instructor and television personality Devan Bonebrake to its team of brand ambassadors.

Bonebrake brings a pedigree of elite-level coaching and media expertise to the Shot Scope team. A disciple of Jim McLean, Bonebrake’s journey in the industry began as McLean’s personal teaching assistant at TPC Doral, where he worked with several high-profile players like Greg Norman, Keegan Bradley, and Lexi Thompson.

Now a five-time Golf Digest ‘Best Young Teacher in America’ and host of ‘The Golf Fix’ on the Golf Channel, Bonebrake has dedicated his career to helping golfers of all abilities to improve their game through data and drills.

“I’m a huge believer in measuring, rather than guessing, when it comes to improving your scores and that’s where Shot Scope is fantastic,” said Bronebrake. “I can’t wait to use Shot Scope products with my clients to help them achieve their goals. All the products are fantastic and I’m so excited to be a part of the ambassador team.”

Bonebrake’s commitment to game improvement and Shot Scope’s mission to help golfers know their game and lower their scores make the partnership a natural fit. As the CEO of Studio Golf Club, Bonebrake believes that improvement is deeply rooted in data, performance tracking, and measurement. By joining Shot Scope, he joins a stacked roster of ambassadors, including leading digital creators and PGA Professionals Danny Maude and Peter Finch, PGA Champion Rich Beem, and equipment expert Hannah Holden.

Shot Scope offers a wide range of distance measuring and shot tracking devices, including a new personal launch monitor, the LM1, which is due to launch later this year

“Devan is one of the most respected voices in modern golf instruction, and we’re absolutely delighted to welcome him as a Shot Scope Brand Ambassador,” said Gavin Dear, Chief Commercial Officer at Shot Scope. “His belief in using data to drive meaningful improvement aligns perfectly with our mission to help golfers truly know their game. Devan’s experience at the highest level of coaching and broadcasting, combined with his passion for game improvement, makes him an ideal ambassador for the brand as we continue to grow globally.”

Devan has a popular golf instruction programme on the Golf Channel called The Golf Fix

The partnership was recently celebrated at the 2026 PGA Show, where Bonebrake joined the Shot Scope team to unveil the all-new LM1 Launch Monitor. This appearance marked a significant milestone for the brand as it officially expanded its ecosystem into the launch monitor category.

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