Robotic mowing brand Husqvarna has signed a multi-year agreement to become the new Title Partner of the British Masters on the DP World Tour, as well as the tour’s official robotic mowing partner.
The 2026 Husqvarna British Masters will be played on The Belfry’s Brabazon Course from August 27-30, when the tournament will once again be hosted by six-time major champion Sir Nick Faldo, who is also a Husqvrana brand ambassador.
“Golf is the perfect stage to demonstrate the performance of Husqvarna’s robotic lawnmowers, already delivering world-class results at over 1,700 courses worldwide. This partnership marks a shared commitment to reinvent golf course maintenance for a new era”, said Yvette Henshall-Bell, President Europe BU Husqvarna Forest & Garden Division, Husqvarna Group.
First played in 1946, the British Masters has a long and distinguished history, with past champions including Peter Thomson, Tony Jacklin, Bernhard Langer, Ian Woosnam, Seve Ballesteros, Nick Faldo, Colin Montgomerie and Sweden’s Alex Noren in the 2025 tournament.
Speaking about the upcoming event, Sir Nick Faldo said: “As a former champion, I take great pride in hosting this iconic tournament and it’s about to enter an exciting new era with this new partnership. I love Husqvarna’s products, and they will be out in full force at The Belfry next August to make sure the Brabazon Course is in perfect condition.”
As part of the agreement, Husqvarna also becomes an Official Marketing Partner of the 2026 DP World Tour, building on the successful partnership in 2025. In 2026 Husqvarna will be the Official Tournament Partner to the British Masters and the Amgen Irish Open, Corporate Partner to the BMW International Open, KLM Open and FedEx Open de France.
With this elevated status, Husqvarna will showcase its products across DP World Tour channels throughout the season, and partner with greenkeepers and course managers to deliver consistent quality on the tournament courses.
At last year’s AIG Women’s Open at Royal Porthcawl, 15 Husqvarna CEORA robotic mowers maintained all 18 fairways during the tournament, marking the first time robotic mowers have maintained fairways live on the world golf stage.
