LIV Golf has expanded its portfolio of sponsorships with the announcement of DAOU Vineyards as its Exclusive Wine Partner for the next three years.
The partnership with the California-based winemaker gets underway at LIV Golf Miami, which is taking place from April 4-6, where DAOU’s award-winning Bordeaux-style wines will be served throughout the tournament, including at all consumer and VIP events, as well as from mobile drink carts.
DAOU Vineyards will also serve as the Official Wine Partner of 4Aces GC, one of LIV Golf’s 13 teams, led by captain Dustin Johnson. As part of this sponsorship, DAOU wines will be served in the team’s hospitality chalet at select US events.
“At DAOU, we are relentless in our pursuit of excellence, crafting wines that rival the best in the world while creating unforgettable experiences that connect people in unexpected ways,” said Alexis Kirkland, Vice President of Luxury Marketing at Treasury Americas.
“LIV Golf is redefining the sport with its innovative, high-energy format, and that pioneering mindset is something we deeply connect with. This partnership allows us to bring the spirit of DAOU to a dynamic new audience, elevating the golf experience with wines that embody passion, precision, and boldness.”
As the Official Wine Partner, DAOU Vineyards will have a prominent presence at all 2025 LIV Golf tournaments and unveil an immersive wine experience at the US season opener in Miami. The DAOU activation space, ‘DAOU on the Green’, will offer an elevated setting within the Fan Village where attendees can enjoy DAOU’s wines and learn more about DAOU Vineyards, all while taking in the golf action.
“We are excited to welcome DAOU Vineyards into the LIV Golf family as our Exclusive Wine Partner,” said Monica Fee, LIV Golf Senior Vice President, Global Head of Partnerships. “As fellow innovators in our industries, DAOU’s pioneering approach to winemaking perfectly aligns with our mission to revolutionize golf and elevate the fan experience. Their presence will enrich the tournament atmosphere, offering fans a premium selection of world-class wines that enhance the excitement, competition, and prestige of our events.”