Rocco Forte Hotels has joined forces with the Emirates Golf Federation (EGF) in a landmark partnership that strengthens the ties between the United Arab Emirates’ thriving golf community and one of Europe’s leading luxury hospitality brands.
As part of the agreement, the EGF’s prestigious amateur series has been rebranded as The Rocco Forte Series by the Emirates Golf Federation, creating exciting new opportunities for golfers in the region. Starting in December, Rocco Forte Hotels will serve as the official sponsor of the Mid-Am, Seniors and Super Seniors tournaments – key events on the EGF calendar.
The new agreement will give EGF members direct access and the opportunity to enjoy preferential rates at Rocco Forte Hotels portfolio of properties across Europe including Verdura Resort in Sicily.
Founded as a non-profit organisation, the EGF plays a pivotal role in shaping the future of golf in the UAE, working closely with local clubs to grow participation, elevate standards and promote the game across all levels.
Blair Harvey, Golf Sales and Marketing Manager at Verdura Resort, said: “We are thrilled to partner with the Emirates Golf Federation and bring Rocco Forte Hotels into the heart of UAE golf. Verdura Resort offers one of the very best golf and lifestyle experiences that there is anywhere in Europe, and this agreement will allow EGF members to enjoy the resort’s full array of facilities while also supporting their competitive calendar.”
General Abdullah Al Hashmi’, Vice-Chairman of the Emirates Golf Federation, Kieren Pratt, Championship Director at the Emirates Golf Federation, added: “Partnering with Rocco Forte Hotels marks a significant milestone for the EGF and our members, and is a step forward in our commitment to grow the game and deliver exceptional value to our membership. By rebranding our amateur series under one of the travel industry’s most famous names, we are not only strengthening our ties to Europe but also providing our players with access to some of the world’s most prestigious courses and resorts.”
The Rocco Forte Series by the Emirates Golf Federation will debut under its new name later this year, with the Mid-Am, Seniors, and Super Seniors tournaments headlining a busy schedule designed to showcase amateur golf at its highest level.