Steeped in history and tradition, the Masters Tournament is the first of the year’s four men’s major golf championships. The world’s best players will arrive in Georgia, USA, and venture down Magnolia Lane – the prestigious entrance drive to Augusta National Golf Club – to begin their quest for the winner’s Green Jacket.
From April 9-12, the 90th edition of this revered sporting event will be contested on the azalea-lined fairways and immaculate greens, once again supported by Rolex as Tournament Partner, a role it has fulfilled since 1999.
World No.1 Scottie Scheffler is one of several Rolex Testimonees bidding to reclaim the Masters crown. The 29-year-old American produced an outstanding season in 2025, securing two majors, the PGA Championship and The Open, and will be seeking to win the Masters for a third time following victories in 2022 and 2024. Commenting on the emotions he feels at Augusta National Golf Club, Scheffler says:
“I think the feeling that you get and the gratefulness of being able to achieve a lifelong dream is so special. It is just really fun to put on the Green Jacket, and when you go back the next year, you get to host the Champions Dinner and do all the things that you have dreamed about. Going from being a little kid learning to play the game to winning the Masters is a truly humbling experience.”
The Masters is a captivating occasion for all watching around the world. This 72-hole competition is a test of technical skill and mental fortitude, requiring precision throughout. Rolex Testimonees have often stepped up when it matters most to deliver some of the most memorable moments at this extraordinary venue.
This year, Nicklaus celebrates the 40th anniversary of his sixth Masters title in 1986. Aged 46, he became the tournament’s oldest winner, coming from four shots back in the final round. Nicklaus is a key figure in Rolex’s enduring relationship with golf that began in 1967, and centred on an association with Palmer, Nicklaus and Player. Known as The Big Three, they popularized the sport worldwide and the brand’s partnership with the game has grown and flourished ever since.
Nicklaus and Player will return to the first tee next Thursday to hit the opening shots alongside fellow Honorary Starter and Rolex legend Tom Watson. Several Rolex Testimonees have the chance to etch their names alongside these legends on the Masters honour roll. Ludvig Åberg, Matt Fitzpatrick, Collin Morikawa and Justin Thomas are among those in the invitation-only field bidding to reach new heights on their journeys to achievement by claiming the Green Jacket at this magnificent sporting theatre.
