Slaley Hall Hotel, Spa & Golf Resort, part of The QHotels Collection, recently played host to the This is Golf Invitational, an event designed to celebrate the power of golf.
Held on 27 August, the event brought together over 100 golfers, including influencers, celebrities, professional golfers and key industry stakeholders, for a vibrant day of competition, content creation and community.
Keith Pickard, Golf, Health Club & Spa Director at The QHotels Collection, added: “We were thrilled to welcome This is Golf to Slaley Hall. The event’s energy, creativity and commitment to broadening the sport’s appeal aligns perfectly with our vision for golf across The QHotels Collection.
“Our venues are built to host events that feel modern, inclusive and community-driven, and this delivered on every front. We’re looking forward to supporting the continued growth of This is Golf and helping bring even more people into the game.”
With on-course activations, interactive challenges, and a buzzing atmosphere both on and off the fairways, the Invitational proved how powerful golf can be when it opens its doors to a wider audience.
Danny McAuliffe, founder of This is Golf, commented: “This event was about more than just a great day of golf, it was about proving how modern platforms and content can genuinely grow the game. By bringing together creators, communities, and stakeholders in a space designed for impact, we showed just how exciting and inclusive golf can be. The reach we achieved and the energy on the day speak volumes. We’re hugely grateful to the team at Slaley Hall and The QHotels Collection for helping us bring this vision to life.”
The digital impact of the event has been equally impressive. In the lead-up, social content achieved more than 543,000 views and reached over 80,000 accounts, with more than 17% of followers engaging and over 80% of reach coming from non-followers. During and after the event, reach surged further, generating more than 4.3 million social impressions across reels, stories, and partner content. Over 176,000 accounts were reached in total, 227 pieces of content were shared via collaboration posts.