TGL presented by SoFi, the indoor team golf league that is partnered with the PGA TOUR, has announced OMEGA as its Official Timekeeper.
As part of the multi-year partnership, the Swiss watch brand is supporting TGL’s signature 40-second shot clock, which ensures quick-fire action for the made-for-TV events.
TGL’s second season returns on December 28, with the opening event being broadcast on ABC in the US, marking the league’s network debut. Season 2 opens with a rematch of last season’s finals between New York Golf Club and defending champion Atlanta Drive GC.
“Golf is a strong part of OMEGA’s sporting DNA, and we’re excited to grow our support of the game alongside TGL,” said Raynald Aeschlimann, president and CEO, OMEGA. “The unique format very much appeals to our pioneering spirit, and we love how the competition emphasizes our brand values of team dynamics, precision, power, time and technology.”
Jason Langwell, chief revenue officer for TMRW Sports, said: “Having a global luxury brand like OMEGA join as our Official Timekeeper is evidence of the broad appeal of TGL, which this season will reach more than 150 countries and territories around the world, and has resonated with younger fans in part due to the fast pace of TGL’s matches.”
In addition to serving as the Official Timekeeper of TGL and sponsoring TGL’s shot clock during matches, OMEGA’s partnership includes digital and social content integrations. The collaboration also features the presence of OMEGA clocks at SoFi Center, TGL’s purpose-built venue in Palm Beach Gardens, Florida., where fans are welcomed throughout the season as part of TGL’s premium hospitality experience.
TGL’s roster includes two OMEGA ambassadors with Boston Common Golf’s Rory McIlroy and The Bay Golf Club’s Wyndham Clark. Boston Common Golf’s first Season 2 match is on January 2 at 7pm ET on ESPN2 (vs. LA), and The Bay Golf Club makes its Season 2 debut on January 6 at 5pm ET on ESPN (vs. ATL).