Fairmont La Hacienda has appointed Seventy2 Golf as its international sales representation partner to support the resort’s continued expansion within the global golf and luxury travel markets.
Under the new partnership, Seventy2 Golf will focus on developing and strengthening relationships with key international tour operators, luxury travel agencies, destination management companies and specialist golf travel providers. The collaboration aims to expand Fairmont La Hacienda’s presence within global travel trade programmes while driving measurable room revenue from priority international markets.
Located on Spain’s southern coast in the province of Cádiz, Fairmont La Hacienda is one of the region’s newest luxury destinations. The resort combines refined hospitality, contemporary design and access to world-class golf within one of Europe’s most sought-after leisure destinations.
Through its global network of travel trade partners, Seventy2 Golf will position Fairmont La Hacienda within luxury and golf travel itineraries for the 2026 and 2027 seasons, while supporting targeted trade engagement through sales outreach, industry presentations, training sessions and participation in leading travel trade events.
Giles Greenwood, Chief Executive of Seventy2 Golf, said: “Fairmont La Hacienda is a spectacular addition to the European luxury golf travel landscape. The combination of the Fairmont brand, the exceptional location in Cádiz, and the surrounding golf offering creates a compelling proposition for international golf travellers. We are excited to introduce the property to our global travel trade partners and support its continued growth in key international markets.”
Maika Huertas, Commercial Director at Fairmont La Hacienda, added: “We are delighted to partner with Seventy2 Golf as we continue to build our presence within the international golf and luxury travel sector. Their expertise and extensive global network within the golf travel trade will help position Fairmont La Hacienda as a must-visit destination for golfers and luxury travellers alike.”
The partnership will focus on expanding distribution across international markets, generating new travel trade relationships and increasing awareness of the resort among golf and luxury travel specialists worldwide.
