GENIUS, a first-of-its-kind golf ball that features embedded electronics that captures crucial putting data has been launched.
Benefitting golfers of all abilities and coaches, GENIUS is the only regulation-size, regulation-weight smart golf ball that looks, feels and rolls like a premium, Tour-quality ball.
Its core contains a sophisticated sensor array that identifies the moment of impact, plus skid and roll of the ball, resulting in precise data that external devices cannot reliably detect.
Crucial performance metrics like velocity, launch angle, side spin, skid distance, roll characteristics, deceleration pattern, consistency across strokes and green speed are captured and, using proprietary algorithms, processed and delivered via Bluetooth to the GENIUS app on a user’s smartphone.
The GENIUS app then instantaneously shares actionable feedback specific to each user’s unique putting stroke. The guided sessions improve alignment, direction and distance control, skid and roll quality, lag putting and other core disciplines.
Developed over five years of R&D by leading golf ball engineers formerly with Titleist, TaylorMade and Srixon, GENIUS delivers pinpoint-accurate insights at a fraction of the cost of high-end indoor putting studio systems. Two-time PGA Championship winner Dave Stockton, Sr., along with his fellow acclaimed putting coaches and sons Dave, Jr. and Ron Stockton, heavily contributed to GENIUS’s groundbreaking technology.
“Data has historically been focused on the full swing despite putting accounting for 40%-45% of the average golfer’s strokes,” said Mike Jordan, Chief Executive Officer of GENIUS and a 25-year veteran of golf ball innovation. “This imbalance is where the breakthrough GENIUS fits – electronics inside a golf ball identify exact problems and associated fixes, keeping the complicated super simple.”
To prevent potential information overload, captured putting data is distilled down to a GENIUS Stroke Score, a simple benchmark that tracks elite-level patterns and improvement and, through the GENIUS app, compares performance against the broader GENIUS community.
GENIUS is effective outdoors on practice greens and indoors on mats, floors and carpets. There is no need for setup, face stickers or alignment rods – just drop a ball and start rolling putts.
The GENIUS ball boasts a battery life of around 10,000 putts. When a ball nears its end-of-life, the GENIUS system will automatically detect it as long as a user’s subscription is active and ship a free replacement.
The RRP for a sleeve of three balls, a carrying case and annual app subscription is $240. Orders are planned to start shipping in April.
For more details, visit geniusball.golf