PowaKaddy, the leading electric golf trolley brand, has been acquired from its current owners by a group of private investors, led by British entrepreneur Aaron Collins, marking an exciting new chapter for the business.
With a heritage spanning more than 40 years, PowaKaddy has built a strong position within the golf industry through its reputation for product innovation, quality and longstanding customer relationships.
Current owners David Catford and John deGraft-Johnson will remain involved during a transition period, with Collins expected to take over as full-time Chief Executive Officer from early 2027. The remainder of the management team, including Sales Director Graeme Wigham and Design & Innovation Director Matt Watt, will remain with the business, providing seamless continuity for customers and trade partners.
Collins and the team plan to build on PowaKaddy’s existing strengths while exploring opportunities to develop the business further in the UK and internationally.
Commenting on the acquisition, Collins said: “David and John have built PowaKaddy into a leading business in its categories, supported by a strong brand, a reputation for innovation and an experienced team. These were key factors in my decision to acquire the business.
“My focus will be on building upon these foundations, maintaining the values that have underpinned PowaKaddy’s success and identifying opportunities for future development. Our colleagues, customers and trade partners will remain central to our decision-making, and I am excited about what we can achieve together” he added.
The acquisition will not affect day-to-day operations, with PowaKaddy continuing to serve its customers and trade partners as normal throughout the transition.
Catford said: “I am proud of the business we have built at PowaKaddy and the team that has contributed to its success over the years. Our focus has always been on developing products that help golfers get the most from their game, while building strong relationships across the industry.
“Finding the right buyer was very important to John and me. We wanted someone who recognised the value of the brand, understood the contribution of our people and shared our commitment to the business and its customers. We are pleased to have found that in Aaron and will support him and the team through the transition.”
News of the acquisition comes on the back of another outstanding year for PowaKaddy. With its UK market share rising to 53%, the brand has further extended its commanding lead over its nearest competitor, reinforcing its position as the UK’s leading electric trolley brand across both on-course and off-course channels.
Once again, the CT6 is the UK’s No.1 electric trolley by value, while the FX1 is the UK’s best-selling electric trolley by units. Combined, the FX1 and CT6 accounted for 29% of all sales in the UK year-to-date, further demonstrating the brand’s strong market position.
The momentum shows no sign of slowing in 2027, with trade pre-book commitments already more than 20% ahead of last year. A major new product programme will be led by the latest FX and CT trolley ranges, innovative GPS models and a new generation of remote-control trolleys featuring Pathfinder™ slope control technology. Supporting the launch programme is a completely new cart bag collection equipped with Mag-Lok®, PowaKaddy’s magnetic bag-locking system, alongside an expanded accessory range that will drive incremental sales and margin opportunities for retail partners.
For more information or to find out more about PowaKaddy, visit www.powakaddy.com
