Golf industry professionals attending the 2026 PGA Buying Summit, which takes place from July 26-29 at the Omni PGA Frisco Resort & Spa in Texas, will experience Spring/Summer 2027 golf fashion from every angle – seeing apparel in motion on the catwalk, discovering emerging brands influencing golf’s evolving style culture and exploring nearly 200 golf apparel, accessory and lifestyle collections.
Designed for retailers preparing future assortments, the PGA Buying Summit offers an early preview of SS27 collections from established market leaders and emerging brands. Buyers can evaluate apparel in motion during the annual Fashion Show, connect directly with participating exhibitors, and discover the products, trends and merchandising strategies shaping the next season of golf retail before they reach the market.
The annual PGA Buying Summit Fashion Show returns Tuesday, July 28, from 6–6.30 pm in the Panther Creek Pavilion at the Omni PGA Frisco Resort & Spa. The Fashion Show Reception, sponsored by RepSpark, will take place from 5.30–7pm surrounding the runway presentation.
Showcasing SS27 golf apparel, accessories and emerging style trends, the runway presentation enables buyers and industry professionals to evaluate fit, movement, styling and presentation in ways that cannot be replicated on a rack, in a catalog or through product photography alone. The live showcase provides valuable perspective on how collections perform in motion while offering an early view of the trends expected to influence golf retail in the season ahead. The surrounding reception provides another opportunity to compare impressions from the day’s collections, discuss emerging trends and continue conversations that help inform buying decisions for the season ahead.
The runway presentation will feature Spring 2027 collections from designers including A. Putnam, Birdie Brand, Club Special, Dolcezza Golfwear, Elfaromada, Flag & Anthem Golf, Good Good Golf, HeadGolf, Hooey Brands, Soneven and Tipsy Elves, showcasing a diverse mix of established and emerging golf apparel and accessory brands.
Attendees also will help recognize standout collections by participating in the annual Fashion Show People’s Choice Awards, casting votes for Best Dressed, Best Men’s Brand and Best Women’s Brand. Winners will be announced during the reception immediately following the runway showcase.
Before the Fashion Show Reception and runway showcase, attendees are invited to The Next Drop Social, a new networking experience celebrating the independent brands, emerging ideas and cultural influences shaping what’s next in golf style.
Presented as part of The Next Drop: Golf Style & Culture Experiences Presented by Gwop Meet, the social gathering brings together brands, creators and industry professionals for conversation and discovery. Attendees will have the opportunity to meet founders, exchange ideas and gain firsthand insight into what’s influencing the next generation of golf apparel and lifestyle brands.
Featured brands such as AIEA Golf, Birdies & Buckets and Fella Golf provide attendees with the opportunity to connect directly with the people behind the brands while discovering the ideas influencing tomorrow’s golf consumer.
Beyond the runway, attendees can continue product discovery across nearly 200 golf apparel, accessory and lifestyle exhibitors showcasing collections spanning two resort ballrooms.
Reflecting golf’s ongoing cultural evolution, participating companies range from next-generation lifestyle brands such as Quiet Golf, Devereux Golf, Palm Golf Company and Students Golf to crossover and contemporary apparel labels including Fabletics, Tommy John, Tuckernuck and UNRL, and anchored by established industry leaders including J.LINDEBERG, Greyson Clothiers, Holderness & Bourne, HUGO BOSS and Johnnie-O.
Combined with ONE2ONE buyer appointments, educational programming and daily networking events, the PGA Buying Summit helps retailers make more informed buying decisions while building assortments for the season ahead.
Registration remains open for qualified golf industry professionals. Additional event information, the complete exhibitor directory and registration details are available at PGABuyingSummit.com.