Scandinavian apparel brand J.LINDEBERG has announced the appointment of Henrik Bunge as its new chief executive officer, effective 1 April 2027.
Bunge joins J.Lindeberg from Swedish fashion and sportswear brand Björn Borg, where he served as CEO for 12 years.
The 53-year-old brings extensive experience from the fashion and sportswear industries, having previously held senior leadership positions at Peak Performance, Adidas Group and Hästens.
Lise Kaae, speaking on behalf of the board of directors of J.Lindeberg, said: “We are pleased to welcome Henrik to J.Lindeberg. He brings a strong understanding of both the industry and what it takes to develop and build successful brands. We believe he is the right person to lead J.Lindeberg forward, building on the foundation already in place while continuing to develop the business.”
Commenting on his new role, Bunge said: “J.Lindeberg is a brand with a distinctive identity, a strong heritage and great potential. I have followed the company for many years and have great respect for what has been built. I look forward to getting to know the organization, working with the team and continuing to strengthen the brand and develop the business. I really can’t wait to get started.”
Founded in Stockholm in 1996, J.Lindeberg started as a golf apparel brand before branching out into the wider fashion and sports apparel markets. Its products are sold in more than 35 countries around the world, including at 157 J.Lindeberg stores in many of the world’s major fashion capitals, including Copenhagen, Hong Kong and Shanghai, with showrooms in Stockholm, Oslo, London, New York, Munich, Salzburg, and Zürich.
Wholesale distribution covers close to 2,000 stores, including the leading high-end department and specialty stores around the world.