TMRW Sports has named Rufus Hack as president of its golf division, where he will lead all of the company’s golf businesses, including TGL presented by SoFi in partnership with the PGA TOUR, WTGL in partnership with the LPGA, SoFi Center and other TMRW Sports golf initiatives in development.
Most recently, Hack served as CEO of Sony Sports. He previously was COO of the DP World Tour and Ryder Cup Europe, as well as managing director for European Tour Productions.
In the newly created role, Hack will relocate with his family from London to Orlando and report to Mike McCarley, founder and CEO, TMRW Sports. Elevate Talent was retained by TMRW Sports to lead the search for this role.
“As TMRW Sports enters its next phase of growth, Rufus will help lead and scale our golf business through his deep experience across the sport,” said McCarley. “His addition strengthens our leadership team as we continue to work closely with our partners to grow TGL presented by SoFi ahead of its third season, prepare for the upcoming launch of WTGL and other golf opportunities on the horizon.”
“Sports are changing fast, with fans demanding faster, more interactive, and engaging formats. TGL presented by SoFi has set the benchmark for innovation within the existing ecosystem, in partnership with the PGA TOUR. With the launch of WTGL in partnership with the LPGA this fall, we have an unmatched opportunity to harness this momentum and lead golf’s next era.” said Hack.
As CEO of Sony Sports, Hack oversaw five global business units, including Hawk-Eye, STATSports, Pulselive, Beyond Sports and KinaTrax. During his tenure, Sony Sports expanded partnerships with 23 of the world’s top 25 global sports leagues and more than 800 professional sports clubs.
Previously, as COO of the PGA European Tour and Ryder Cup Europe, Hack led content, production, media sales, business development, strategy, finance and legal operations. As managing director of European Tour Productions, he oversaw a team of more than 200 employees producing live and recorded golf coverage worldwide, drove the commercial strategy for European Tour and Ryder Cup content, and negotiated more than 25 international media rights agreements.