Wilson Golf has expanded its UK & Ireland team following record Q1 sales and its most successful launch season to date.
The leading brand has experienced unprecedented demand for its latest product line, with sales across custom premium iron sets up by 20% on last year in the UK & Ireland. The most popular irons at retail have been the sleek hollow-body Staff Model XB, closely followed by the premium player’s distance DYNAPWR Forged (pictured below).
Having signed a multi-year corporate partnership with Centurion Club in November, the new hires reinforce the brand’s ongoing commitment to sustained growth in the UK & Ireland.
“It’s an extremely exciting time for Wilson Golf as our record start to the year shows,” said Leigh Fletcher, Head of Wilson Golf in UK & Ireland. “The entire team has worked incredibly hard to achieve these numbers which truly speak for themselves and with the support of our new hires, we’re excited to drive the brand to even greater heights,” he added.
The latest appointments are headlined by Patrick Brennan as Head of Marketing for the UK, Ireland and now the Nordic region. The former GMS Agency Senior Account Executive was appointed ahead of the eagerly anticipated product launches in November to support retail and online partners, deliver brand campaigns and events, manage in-store visual presence while also maintaining communications with brand ambassadors.
Adam Reid joins Wilson as Area Sales Manager for the South East of England. His responsibility covers Sussex, Kent, Surrey, Essex, Greater London, Suffolk, Norfolk, Cambridgeshire, Hertfordshire, Bedfordshire, Greater London, Berkshire, Buckinghamshire and Oxfordshire.
Reid brings a wealth of golf industry experience to the role, having worked as a PGA Assistant Professional at Corhampton Golf Club for over 10 years and more recently with OEMs including Callaway (Product Specialist) and Cobra Puma Golf (Custom Fitting Technician).
Bradley White joins Wilson as a Technical Representative covering the South of England, using his product expertise to deliver fitting days across the country White has extensive retail experience with American Golf and AFGolfStore as a Lead Fitter.
“These are three really strong appointments for Wilson Golf and I’m delighted to welcome Patrick, Adam and Bradley into our ever-growing team,” added Fletcher. “Each individual brings a wealth of valuable experience to the setup and I’m confident they will all play their part in pushing Wilson to the next level,” he added.
The appointments come hot on the heels of a successful worldwide launch of its 2026 product line, including the Staff Model iron family, DYNAPWR Max+ driver, Infinite Zero Torque putters, and the premium 1914 bag.
The brand recently relaunched its ground-breaking FitAi platform to great acclaim, designed to elevate the workflow of custom fitters around the world by prioritising speed, consistency and precision.
For further information on Wilson Golf products, including woods, irons, wedges, putters, balls and accessories, visit www.wilson.com