Stuburt has unveiled its Spring/Summer 2027 apparel collection, bringing together accessible performance wear, nature-led colour stories and practical innovation.
The collection provides retailers with fresh merchandising opportunities, new product stories and the reassurance of proven carry-over garments where consumer demand remains strong.
For SS2027, Stuburt has repositioned its price points to be more competitive in the UK market while maintaining strong margins for retailers, creating a compelling commercial proposition alongside the brand’s focus on performance and value.
Supporting the launch, Stuburt has introduced a new embroidery incentive for 2027, with no set-up charges and a low minimum order, making it easier and more cost-effective for retailers to personalise garments. New in-store POS is also available to help create stronger visual displays and maximise the impact of the collection on the shop floor.
The Spring/Summer 2027 collection stays close to Stuburt’s established seasonal direction, drawing inspiration from nature while introducing three new colours: Moss, Sky and Straw. The palette combines familiar outdoor tones with lighter summer accents, creating a refreshed collection for the season ahead.
The range also sees a step forward in fabric and branding, with new-season polos moving fully into jacquard constructions. Patterns are woven directly into the fabric rather than applied as a surface print, while moisture-wicking performance remains standard across the collection, providing strong technical selling points alongside an elevated look and feel.
Key polo options include Glacier, a soft-handle style featuring UPF50 sun protection available in Moss, Navy, Chalk and Sky; Fossil, which introduces a jacquard stripe design in Moss, Navy and Straw with a branded placket tab and buttons; and Strata, available in Sky, Boron, Chalk and Straw, featuring a self-fabric collar with stand, soft rubberised branded placket tab and branded buttons.
Beyond polos, Copse adds a lightweight water-repellent gilet to the range. Available in Navy and Chalk, it features a lockable two-way zip, bonded zipped chest pocket and contrast colour detailing on the bound armholes, providing a practical layering option for golfers facing changeable summer conditions.
Accessories have also been updated, with the new Moor baseball cap introducing a raised rubberised front logo and Stuburt’s first branded back buckle fastening. Crew and Low-Cut three-pack socks in Black or White provide additional add-on sales opportunities, with performance features including a padded footbed and padded ankle tab on the low-cut option.
New woven labels and swing tickets complete the brand refresh, carrying the updated presentation through to the shop floor. The bottoms collection continues with proven carry-over styles following continued demand, allowing retailers to combine established favourites with new tops, outerwear and accessories to create fresh seasonal displays.
With a blend of established best sellers and new season introductions, the Spring/Summer 2027 collection continues Stuburt’s focus on accessible performance golf apparel, offering retailers a balanced range of technically driven garments and accessories for the season ahead.
For more information, get in touch via email at sorders@wwgb.uk or by visiting stuburt.com.