PGA TOUR announces first headline sponsor for new Championship Series events

Global insurance and reinsurance organisation o sponsor full-field PGA TOUR event in 2027 at Napa’s Silverado Resort.

The North Course at Silverado Resort in California will host a new tournament on the PGA TOUR in 2027
The North Course at Silverado Resort in California will host a new tournament on the PGA TOUR in 2027

The PGA TOUR has announced a new multi-year commercial partnership that will see insurance company Sompo the sponsor of a PGA TOUR event in 2027 and continuing as a new PGA TOUR Championship Series event from 2028.

The partnership will debut at Silverado Resort’s North Course in Napa, California, where Sompo will become the sponsor of an event from July 26 to August 1, 2027. The partnership will continue into 2028, when the event transitions to the PGA TOUR Championship Series and relocates to a market that will be announced at a later date.

“Just a few weeks after we announced our new competitive model, we are delighted to welcome Sompo as the first new sponsor supporting the PGA TOUR Championship Series that will launch in 2028,” said Dhruv Prasad, PGA TOUR Chief Commercial Officer. “We look forward to debuting this partnership in Napa in 2027 and are excited to announce its future home in a new market for the PGA TOUR in the coming months.”

James Shea, Chief Executive Officer of Sompo Property & Casualty, said: “We are proud to partner with the PGA TOUR at such an exciting moment for the sport and to help shape the future of one of its premier events. This partnership represents a major opportunity for Sompo to further expand our global brand awareness and showcase the strength of our business to customers, partners and communities around the world. 

“As a multi-year sponsor of the PGA TOUR Championship Series, we are pleased to support a premier platform that reflects the same values of excellence, discipline and high performance, as well as a sense of responsibility to give back to our communities.”

First announced in June, the PGA TOUR Championship Series will feature the PGA TOUR’s top performers competing head-to-head across the season. There will be approximately 23-24 events, inclusive of THE PLAYERS Championship, major championships, postseason and international team events, with the season running from February through August.

Tournament names, venues and dates, as well as the complete 2028 PGA TOUR Championship Series schedule, will be announced at a later date.

The North Course at Silverado Resort has hosted several PGA TOUR events throughout its history, including annual tournaments from 1968 through 1980 and 2014 through 2025. 

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