The Argentario Golf & Wellness Resort, Autograph Collection, recently returned from Elevate Golf 2026, the invitation-only global golf tourism conference, with fresh insights into the evolving expectations of international golf travellers.
One of the key takeaways for Argentario from the event, staged in the Home of Golf, was that the future of golf tourism is increasingly about what happens beyond the greens and fairways.
Argentario owner, Augusto Orsini, had a number of discussions with a range of industry professionals that highlighted a growing interest in golf holidays that offer more than exceptional courses and accommodations, with golf travellers increasingly looking for opportunities to combine their passion for golf with authentic local experiences from wine tastings and local gastronomy to cultural discoveries, wellness and outdoor activities.
This trend presents an interesting opportunity, not just for Argentario, but for the whole of Italy. While destinations such as Spain and Portugal have long-established reputations in international golf tourism, Italy can distinguish itself through its extraordinary combination of different landscapes, centuries of rich cultural history, numerous culinary traditions and its iconic ‘La Dolce Vita’ lifestyle.
Tuscany, in particular Argentario, is ideally positioned to respond to this demand. Indeed, the Argentario Golf & Wellness Resort, home to PGA National Italy, already embraces this experiential approach by offering guests the chance to personalise their stays with a wide range of activities beyond the fairways.
Here a golf break can become a chance to discover the delicious local wines of Maremma at local wineries, explore picturesque villages such as Pitigliano, perched on a tuff cliff, and the Etruscan settlement of Tarquinia, and enjoy boat excursions along the Mediterranean coastline, visiting the stunning Silver Coast or the nearby island of Giglio.
Aerial view of Argentario & its sporting facilities (l), Maremma cuisine from Dama Dama Restaurant &
wine storage at Le Mortelle vineyard (r)
At the Resort itself guests can savour the region’s rich gastronomic heritage in its fine dining restaurant, Dama Dama, as well as its Club House Restaurant serving local Mediterranean cuisine with Maremma specialities, and at the same time, enjoy a tasting of the virgin olive oil pressed from fruit grown on the property and on the golf course.
The Resort also boasts a 2,700-square-metre spa and wellness centre with hydrotherapy pools, treatment rooms and a gym alongside indoor and outdoor pools as well as tennis and padel courts, a mini football pitch and running trails alongside the golf course.
This combination makes Argentario not simply a destination for playing golf, but a place where a golf trip becomes part of a broader, more memorable Italian experience that reflects the distinctive character of southern Tuscany.
The Resort’s participation in Elevate Golf also provided the opportunity to strengthen relationships with a host of international tour operators and explore new ways to promote Argentario to travellers seeking a more complete golf and lifestyle experience.