Elevate Golf has announced a new partnership with PRG Golf, the global leader in bespoke golf accessories, as preparations continue to move up a gear ahead of this year’s showcase event, which will feature delegates from across the international golf tourism sector.
PRG is the latest high-profile industry name to be added to the line-up for Elevate Golf 2026, which will bring together a collection of the world’s finest golf courses, resorts and accommodation providers with carefully selected international tour operators through a programme of pre-arranged business meetings, networking events and golf.
Taking place from October 25-30, this year’s event will open with an exclusive familiarisation experience in Northern Ireland before moving to St Andrews for the business and networking centrepiece of the week.
From one-off member-guest tournaments to the Ryder Cup and new Guinness Collection, since 2006 PRG has produced some of the finest bespoke accessories for golfers around the world, quickly becoming one of the global leaders in the custom accessories category. Working with more than 7,000 accounts across 35 countries, PRG annually produces over 11 million customised products for the most prestigious events, resorts, golf clubs and brands.
Throughout the week, PRG will demonstrate its xTool laser engraving technology with their ‘PRG Customs’ program, giving delegates the opportunity to experience first-hand how premium golf accessories can be customised. The activation has been designed to showcase PRG’s capabilities to golf clubs, resorts and destination venues, but also to international tour operators looking to enhance the travel experience for their clients. This live activation will demonstrate how personalisation can elevate the visitor experience while creating new revenue opportunities for golf businesses and travel partners alike.
Leanne Thorpe, director of Elevate Golf, said: “PRG has become the trusted accessory partner to many of the world’s leading golf clubs and resorts, and we are delighted and looking forward to working with the PRG team at Elevate Golf 2026.”
Stephen Riley, CEO of PRG Golf, said: “Returning to Northern Ireland for Elevate Golf is particularly meaningful for us. PRG was founded here 20 years ago, and while we’ve grown into a global business, our roots remain incredibly important to who we are. Elevate brings together exactly the audience we’re passionate about supporting. Personalisation has become an increasingly important part of the visitor experience, and our PRG Customs program allows us to demonstrate how premium bespoke products can be enhanced even further. We’re excited to showcase the possibilities throughout the week.”
The third edition of Elevate Golf will begin at the Galgorm Resort in County Antrim, where delegates will experience Northern Ireland’s renowned hospitality and play several of the country’s world-class links courses, including Royal Portrush, Royal County Down, Ardglass, Castlerock and Portstewart. Following the opening programme, attendees will travel to St Andrews, Scotland, by private flight where the event concludes with scheduled business appointments, curated networking experiences and further golf.
