More than 2,000 Your Golf Travel customers have now benefitted from the company’s major giveaway since 2025, following Rory McIlroy’s dramatic back-to-back victory in Augusta.
The ‘Back-to-Back Payback’ campaign meant that golfers who booked and paid in full for a qualifying Your Golf Travel holiday would receive the entire value of their trip as credit for their next YGT trip, if McIlroy retained his title – giving those customers another golf holiday for free.
And following the Northern Irishman’s historic repeat win at Augusta National, hundreds of golfers are now planning unexpected extra trips, turning a memorable sporting moment into a tangible reward with more than £1.5 million in free golf holiday credits now unlocked.
From fourballs to larger society groups, golfers across the UK and beyond are already discussing how to use their newly unlocked holidays – whether it’s a return to favourite destinations in Spain and Portugal, a UK short break or a bucket-list golf escape further afield.
Ross Marshall, Executive Chairman and Founder of Your Golf Travel, said the real success of the campaign lies in the shared experience it creates for golf fans.
“As ever this is all about our customers,” said Marshall. “Watching the Masters is already one of the biggest moments in the golfing calendar, but knowing that Rory winning meant our customers would also score made it even more special.
“More than 2,000 of our golfing community have now received a holiday they weren’t expecting due to Rory’s achievement. That’s groups of friends, golf societies and regular travellers now planning additional trips together – and that’s incredibly rewarding to see.
“We’ve had customers messaging us straight away about where they’re going next. It’s created excitement, conversations and more reasons for golfers to get away and play the game they love.”
Among those celebrating are returning winners, including Neil Edwards of Ashtead, Surrey, whose golf group has now benefitted from the promotion for a second consecutive year.
“Wow! YGT, amazing. I have been using them for about ten years for our twice yearly golf trips and they have always been friendly and easy to use. Last year our fourball team took advantage of their promotion. Rory promptly did the business by winning at Augusta and we enjoyed a free golf weekend to Dale Hill Golf Club recently.
“We couldn’t believe they were running the same promotion this year so this time eight of us took advantage of the offer and lo and behold Rory has done it again going back-to-back in Augusta. We now have another free holiday to fit in! Huge thanks to YGT and also to Rory!”
Al Strang, YGT’s Chief Marketing Officer, remarked: “Your Golf Travel sends hundreds of thousands of golfers away each year and this campaign once again highlights the strong connection between golf’s biggest moments and the fans who follow them.
“With another Augusta moment now turning into huge numbers of additional golf trips, the biggest success stories this week weren’t just on the leaderboard, it was all the golfers already planning their next getaway. Will there be an unprecedented treble for Rory on the cards for next year? Who knows? What we can say is look out for more YGT ‘Major Moments’ throughout the rest of 2026. There’s a huge amount of excitement with the Open Championship and Solheim Cup all coming up.”