ION 54 has been appointed global advisory and marketing partner to customer service specialists 59club, marking a strategic partnership which positions the global golf services platform at the heart of 59club’s continued international growth and development.
ION 54 will provide advisory and marketing support across 59club’s global business, working closely with its international network to help drive growth, strengthen market presence and create new commercial opportunities for clubs and destinations.
The multi-year partnership, built on leadership connections between both businesses which stretch back many years, will initially focus on supporting 59club’s three key northern hemisphere territories – the UK, the United States & Canada, and Europe – through commercial guidance and tailored marketing strategies before shifting focus to the Middle East, Asia and Australasia.
59club helps golf, hospitality and wellness businesses understand their customers, measure the performance of their people and benchmark against industry standards. Its insights enable operators to improve service, sales, customer loyalty, staff retention, staff morale and ultimately profitability.
Endorsed and supported by governing bodies across the world 59club is also a chosen partner of Club Management Association of Europe, European Tour Destinations, The PGA Branded Properties, Troon, Fairmont and The PGA’s TPC network among many others.
Its clients include the leading venues in most countries ranging from “5th major” TPC Sawgrass, Ryder Cup venues Whistling Straits, Gleneagles, The Belfry, Le Golf National, The K Club, upcoming Camiral, and Adare Manor. Other venues such as Emirates, Jumeirah Golf Estates, Yas Links, Sentosa, Royal Sydney and New South Wales all look to seek continuous improvements with 59club’s teams.
Simon Wordsworth, CEO and Founder of 59club, said: “59club now delivers services to over 1,300 outlets, in over 42 countries through nine operations, and no other brand than ION 54 has the global footprint to help us expand and retain the quality of what we strive for.
“As we launch in Korea, Japan and South America, while expanding our existing businesses, we needed a partner to unite expertise, understand culture, open regional networks and create resources that would help us reach more clubs, resorts and destinations worldwide.
“59club has always been about helping golf businesses understand their customers, improve their standards and recognise excellence. That remains at the heart of what we do, but the scale of our business has changed significantly.
“As we enter new markets, our brand and message need to evolve with us. ION 54 understands the value we create for clubs and operators, while bringing the regional relationships and cultural understanding needed to present our proposition effectively around the world.”
Ed Edwards, CEO at ION 54, said: “59club has built an outstanding reputation as a trusted benchmark for service excellence across golf, hospitality and leisure. We’re proud to have been appointed as its global strategy and marketing partner and to work alongside Simon and his team to support their ambitious international growth strategy.
“This partnership is about much more than advisory and marketing support. It reflects the confidence 59club has placed in ION 54’s strategic expertise and our shared ambition to help clubs and destinations grow, innovate and raise standards across the industry.”
To find out more about ION 54, visit www.ION54.com and follow on social:
To find out more about 59club click here.
