Global golf PR and marcomms specialist agency The Loop has strengthened its growing creator network with the addition of two of the sport’s most influential digital personalities, Matt Fryer and Alissa Kacar.
Since launching in January 2025, The Loop’s creator roster has helped brands reach highly engaged communities through content that feels authentic, credible and distinctly golf-led.
Fryer and Kacar will join an expanding portfolio of creators, ambassadors and industry personalities who are represented, advised or supported by The Loop – including Sam Jones (aka The Golf Fashion Guy), Alysia Patel, Dennis Kaka (aka Bogey Golf) and Liam Harrison of Golf Mates.
Widely regarded as one of the UK’s biggest and most trusted golf content creators, Fryer has built a loyal following through his unique blend of coaching, equipment reviews, course content and honest storytelling.
The PGA professional’s YouTube channel has amassed more than 250,000 subscribers and over 50 million views, making him one of the most influential creators in the UK with a strong audience following on both sides of the Atlantic.
Matt Fryer said: “I’m delighted to now be represented by The Loop. I’ve known several members of the team for many years and have huge respect for what they’ve built in such a short period of time.
“They understand both golf and the creator landscape better than most, and that was really important to me. I’m looking forward to working together, developing new partnerships and continuing to grow my platforms while staying true to the audience that’s supported me throughout the journey.”
San Diego-based Alissa Kacar – known to audiences as @newladygolfer – has established herself as one of the most recognisable personalities in golf content and media in the United States.
Originally from New Jersey, Kacar – who also has bases in the south of Spain and on the west coast of Ireland – has built a highly engaged short-form audience of over 150,000 followers across Instagram and TikTok through her combination of golf, travel and lifestyle content, while also becoming a sought-after presenter and host within the industry.
Kacar said: “I’m really excited to be a part of such a talented group of creators and industry professionals. From our first conversations, it was clear that they genuinely understand creators, relationships and the importance of building authentic partnerships. I’m looking forward to working with the team and exploring new opportunities with brands, destinations and organisations across the golf industry.”
Mike Harris, Partner at The Loop, said: “I’ve followed both Matt and Alissa’s journeys for many years and have watched with huge admiration how they’ve each built audiences through authenticity, creativity and a genuine passion for the game.
“We’ve always said that we are ‘Golf Connected’. That means connecting brands, destinations, media and creators in a way that delivers real value and authentic partnerships. The creator economy continues to reshape the industry and the most powerful voices in the game today are often those who have built communities based on trust, personality and consistency.
“For brands, resorts and destinations looking to reach active golfers in the UK and US markets, having Matt and Alissa join our team further strengthens an already compelling proposition. We’re hugely excited to help support their continued growth and to create new opportunities together.”
The Loop’s creator representation spans talent representation and partnership management, creator-led campaign strategy, commercial activation and delivery, as well as content collaboration and performance guidance, enabling brands, destinations and organisations to build meaningful connections with golfers across multiple markets and platforms.
For enquiries regarding working with Matt Fryer and Alissa Kacar, please email mike_harris@theloopgc.com.