Toptracer saw significant growth in hours played and new range installations globally in the lead up to their largest activation ever at The Open Championship at Royal Birkdale.
Toptracer’s north star metric at ranges around the world is ‘hours played‘ in their bays. Every Toptracer screen deployed globally was in use on average of six hours a day, every single day of 2025. Additionally, Toptracer saw a 29% increase in installations of their range technology across the globe compared to the first half of 2025.
“To see our industry-leading range technology implemented and thoroughly enjoyed across the world is very encouraging,” said Scott Blevins, President and General Manager of Toptracer. “The momentum gained and new features like Toptracer Go continue to raise the bar for our platform on a global scale.”
The promising range activity led right into the largest tech activation Toptracer has ever had at The Open Championship. Along with providing all the shot tracing and data on worldwide broadcasts, onsite fans were treated to a fun, fast and frictionless experience at the Tournament Range and one-on-one lessons with PGA GB&I professionals on various Toptracer hospitality experiences across the property.
Some key numbers include 60,433 shots traced at the Tournament Range; 8,170 shots traced across all 18 holes, all of which debuted AI tracing which helped scale at a lower cost and zero loss in quality. An astounding 28,880 rounds were played virtually on Royal Birkdale for the Global Challenge; over 103,675 shots hit across 20 simulators in hospitality tents; and several thousand lessons were given onsite by PGA GB&I professionals.
”In particular, the release of AI Tracing is extremely exciting for us, as it brings golf tracing years forward, and makes us leaner, faster, and more accurate than ever. We are thankful to our friends and partners at European Tour Productions and the R&A for working together to continuously further enhance the broadcast.”, said Ludvig von Schenck, Director of Toptracer Broadcast Technology.