From the testing bays to Times Square, equipment brand Wilson Golf has enjoyed a standout 2026, with acclaimed products, a fresh brand campaign and investment in retail support setting the stage for further growth in 2027.
The Staff Model iron franchise and DYNAPWR Max+ driver earned praise from leading UK golf media, while DYNAPWR FORGED irons took MyGolfSpy’s No.1 Player’s Distance Iron honours for 2026.
The success extended to golf balls. In MyGolfSpy’s robot test, Staff Model and Staff Model X shared the highest ball speed in the high-swing-speed iron category at 124.7mph. Staff Model X also ranked second for distance in the 102mph driver test, reaching 291.4 yards.
That product success comes alongside strong commercial growth. Year-to-date sales are up 34% compared to the same period in 2025, while Staff Model franchise sales have risen 324% since 2022.
Together, the testing results and sales growth give retailers a strong performance story backed by growing demand.
That product success has been accompanied by a more visible expression of the Wilson brand globally. Its ‘Play Original’ campaign appeared in New York’s Times Square, taking golf beyond its traditional surroundings and putting the brand in front of a wider audience.
“Our ambition is to give Wilson Golf the same leading presence that Wilson enjoys in other sports, with the products, brand presence and support our retail partners need to grow with us,” said Patrick Brennan, Marketing Manager UK, Ireland & Nordics. “The recognition our equipment has received gives us a strong platform. We want to build on that by reaching more golfers and giving them more opportunities to experience Wilson.”
In other brand news, Centurion Club in Hertfordshire has become a new corporate membership base for Wilson Golf in the UK, supporting regular fitting days and brand events. Club staff are also Wilson hardware ambassadors, with an in-store display adding to the brand’s presence.
Centurion Club also hosted the ‘Driving Conversations’ Wilson x WhatsApp golf day, bringing together WhatsApp for Business, Wilson’s FitAI technology, a Tour truck experience and a fitting masterclass.
Wilson now has 70 accounts in its Wilson Advisory Staff ambassador programme across the UK and Ireland. The brand has also stepped up its focus on product-led social content in 2026, supported by a roster of ambassadors helping introduce its equipment to different audiences.
“We’re also expanding our sales team, investing in the people who build relationships with our retailers every day,” added Brennan. “Alongside our product development and marketing plans, that gives us a strong foundation for 2027.”
The year ahead will see a major product launch programme, an increased focus on research and development, further investment in Wilson’s in-store and online presence, and additional ambassador opportunities.
For more information on Wilson Golf products, visit www.wilson.com.
See also the Premium Entry for Wilson Golf in The Golf Owners Operators & Developers Directory.